Intuit | A Giant Story
In Intuit’s “A Giant Story," entrepreneur Pari is inspired to create a giant invention that gives the power of big business to everyone. Harnessing the power of TurboTax, QuickBooks, and Mint, Intuit Giants work on their customers’ behalf, enabling them to spend less time worrying about their finances and more time doing the things they love.
Intuit Commercial | Giant Skip Ad
To leverage PR with a tent-pole media moment and drive mass awareness for the Giant campaign, a :15 second Super Bowl spot was also created. The combined effort landed Intuit on several lists of the most-viewed online Super Bowl commercials of 2018.
Snapchat social campaign
A partnership with Snapchat allowed us to create Augmented Reality Giants across the country, from the Super Bowl in Minneapolis to the Intuit campus in Silicon Valley.
Website assets: INTUIT Homepage
As part of the Giant Story campaign the INTUIT.com website was also updated with new content.
A print campaign was also part of the launch execution including movie style posters used to promote the animation.
SXSW Print campaign
Printed posters were also used at the INTUIT SXSW installation.